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Apple iPhones

Communicate, browse, learn, have fun, socialise and create with an iPhone. From its ground-breaking introduction in 2007, and up to November 2018, the iPhone had sold more than 2.2 billion units. And today we’re still counting. Why? Well, Apple have not only seen the device as a phone, but also as an essential tool for online communications, social media access and home user creativity within content production and photography spaces. Prioritising high resolution camera lenses as forerunning features of each new model, and smooth compatibility with other user-friendly iOS devices, the iPhone has become a popular choice for those who want an enhanced and ever-evolving smartphone user experience. Explore Officeworks’ range here.

iPhone 14: 5 biggest things we’ve heard about Apple’s 2022 phone lineup

Despite the fears of a global recession, analysts believe Apple will go ahead with some big upgrades in the iPhone lineup this year. Though the series is expected to look like the one last year, it could feature a new camera system, a hole-punch screen as well as a brand new ‘Max’ model. Apple’s most important product continues to be the iPhone, accounting for half of 2021’s overall sales.

Here’s a curation of five possible new features in the iPhone series, subject to the usual disclaimers surrounding any news from Cupertino.

The iPhone 14 Max will replace the ‘mini’ model

To start with, it’s being said that the “mini” variant in the iPhone lineup will get replaced by a new “Max” model. Apple’s decision is likely due to a lack of takers for the compact smartphone. According to US iPhone sales data for the March quarter that was shared by Consumer Research Intelligence Partners (CRIP), the iPhone 13 mini had just 3 per cent of sales of all the iPhone 13 models. Considering that the 2020’s iPhone 12 mini was also an unpopular model, the move seems to make commercial sense.

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And if the iPhone 14 Max does indeed replace the iPhone 13 mini, it is going to be the same size as the 6.7-inch iPhone 13 Pro. This brings in good news for those who always wanted a large-screen sized iPhone but could not afford the “Pro” model due to financial constraints. Bloomberg’s Mark Gurman predicts Apple will sell the iPhone 14 Max at $899, $200 less than the iPhone 14 Pro. It will be however be $200 more than the iPhone mini and much more profitable for Apple even if it sells a bit more than the model it is replacing.

Superior front-facing camera across the iPhone 14 lineup

The iPhone 13’s front-facing camera is good but not great. Given that more users now want a high-quality front-facing camera for video calling and live streaming, even post the lockdowns, an improved selfie camera on the iPhone 14 would be a logical move. Apple is reportedly in talks with LG Innotek for a more expensive high-end front-facing camera with auto-focus for the iPhone 14 lineup. Typically, Apple sources front-facing cameras used in iPhones from Chinese component suppliers.